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Brave Old World
Today’s post features marketing history, mystery and generational oversimplifications. The question before us is this: What the heck...
What We’ve Got Here is a Failure to Communicate
What We’ve Got Here is a Failure to Communicate Philip H. Bonello, Ph.D. April 2018 We have all been there – either hiring a change...
Southwest Airlines- You Can’t Buy This Kind of Loyalty.
Last week on my way home from a meeting in the Bay area, I received notification that my SWA return flight was cancelled. Of course, I...
Why it’s so important for your data owners visible and considered leaders in your organization.
“Functionally, our data owners are visible in our organization and are recognized as leaders.” As the precepts of Data Governance...
How confident are you that the insight you share is landing?
“We publish analytics using pictures, charts and other graphic representations. We publish analytics using pictures, charts and other...
Does your company, department or team struggle with data quality and accuracy?
“We rarely struggle with data quality/accuracy.” Whenever I hear this assertion, it tells me something. It does not tell me that I have...
Do you often think it would be great if we could return to just delivering our product (or service)
“It would be great if we could return to just delivering our product (or service) and stop focusing so much on data.” When we review the...
What Are YOUR Thoughts on Social Media Research?
Mettacite weighs in on the impact that social media research can have for B2B companies. Social media is here to stay. This year B2B...
"We Consider Our Company to Be Data-Driven"
“We consider our company to be data driven.” Over the course of a long career, I’ve seen certain beliefs take hold in a way that’s...
How data driven is YOUR company?
Questions like WHAT IF and WHY should be the order of the day if you want your company to be data driven. Here at Mettacite we help...
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