April 30, 2019

Today’s post features marketing history, mystery and generational oversimplifications.  The question before us is this:  What the heck happened to marketing data? 

30 odd years with some of the biggest compilers and aggregators of marketing data provided me wi...

April 29, 2019

What We’ve Got Here is a Failure to Communicate

Philip H. Bonello, Ph.D.

April 2018

We have all been there – either hiring a change agent, being hired as a change agent, or watching someone take this role to help change an organization. Nearly all organizations at one tim...

March 25, 2019

Last week on my way home from a meeting in the Bay area, I received notification that my SWA return flight was cancelled.  Of course, I was mildly distressed as I quickly realized I had been booked on a 737 Max. I was all too happy to re-book.

During the flight out, I r...

February 27, 2019

“Functionally, our data owners are visible in our organization and are recognized as leaders.” 

As the precepts of Data Governance percolate through the business world, the terminology is still, well, squishy.  Businesses have largely come to accept that data is only c...

February 27, 2019

“We publish analytics using pictures, charts and other graphic representations. We publish analytics using pictures, charts and other graphic representations.” 

In our work with clients, we ask not only whether insights are published to stake-holders, but also how such...

February 27, 2019

“We rarely struggle with data quality/accuracy.” 

Whenever I hear this assertion, it tells me something.  It does not tell me that I have found a rare company whose data collection and data management practices have reached near-perfection.  It tells me that I have fou...

February 26, 2019

“It would be great if we could return to just delivering our product (or service) and stop focusing so much on data.” 

When we review the confidential responses of business leaders and key players to our data assessment, we often come across people saying the unsayable....

February 11, 2019

Mettacite weighs in on the impact that social media research can have for B2B companies.  Social media is here to stay.

This year B2B companies are allocating more of their marketing budget on social media than ever…

Listen here:

Podcast: What Every B2B Company Needs to K...

February 4, 2019

“We consider our company to be data driven.” 

Over the course of a long career, I’ve seen certain beliefs take hold in a way that’s completely untethered to reality.  Today, the term “data-driven” is universally seen as a desirable state.  You will not find a CEO of a...

January 28, 2019

Questions like WHAT IF and WHY should be the order of the day if you want your company to be data driven.

Here at Mettacite we help companies understand what it takes to become a truly data driven organization.  It’s a complex process that involves far more than  an upg...

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