April 30, 2019
Today’s post features marketing history, mystery and generational oversimplifications. The question before us is this: What the heck happened to marketing data?
30 odd years with some of the biggest compilers and aggregators of marketing data provided me wi...
February 4, 2019
“We consider our company to be data driven.”
Over the course of a long career, I’ve seen certain beliefs take hold in a way that’s completely untethered to reality. Today, the term “data-driven” is universally seen as a desirable state. You will not find a CEO of a...
September 25, 2018
Over the last few years, I’ve been paying more attention to the ads I see on my phone as I try to read the news. Two phenomena have really stood out:
The eerily timely and relevant ads.
The irrationally persistent irrelevant ads.
Tackling the second one firs...
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